Education

• B.A., Wisconsin Lutheran College, Communication
• M.B.A., Keller Graduate School of Management, Marketing and Sales

Background

Jason Van Acker is a respected marketing, communication, advertising, and public relations professional with more than 20 years of experience in strategic brand development, national and local campaign strategy, and media relations. Prior to joining Wisconsin Lutheran College’s faculty, he held senior marketing leadership roles in the broadcast television, higher education, consumer franchising, and health-care industries. 

Jason is a proud alumnus of Wisconsin Lutheran College and resides in Menomonee Falls, Wisconsin, with his wife and two daughters. When not serving students on campus, he enjoys competing in triathlons and half marathons, traveling with his family, and cheering on his beloved Green Bay Packers. 

Teaching

• BUS 150 - Introduction to Business
• BUS 391 - Special Topics: Sales Management
• MGT 359 - Small Business Management
• MKT 342 - Marketing Research
• MKT 343 - Advertising Management
• MKT 345 - Digital and Social Media Marketing
• MKT 347 - Consumer Behavior

Professor Van Acker’s teaching philosophy is focused on fostering a Christ-centered learning environment and encouraging his students to apply newly learned course concepts to real-world business examples and professional development activities. 

Research Interests

Professor Van Acker’s research interests include customer experience strategy development and the changing media landscape’s influence on integrated marketing communications. 

Service 

• Emeriti Member and Former Chair, Alumni Board, Wisconsin Lutheran College 
• Alumni Capstone Mentor, Wisconsin Lutheran College School of Business
• Volunteer “Angel”, My Team Triumph
• Men’s ministry team leader, adult financial literacy course facilitator and deacon at his local church

Professional Certifications

• Professional Certified Marketer (PCM), American Marketing Association
• Certified Manager (CM), Institute of Certified Professional Managers, James Madison University